Customer Intelligence 360

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SAS Customer Intelligence 360 is a marketing technology (martech) platform allowing brands to construct and manage customer journeys across all engagement channels in a flexible and secure manner. Key features include:

  • Data Collection
  • Profile Creation
  • Audience Management
  • Journey Orchestration

Customer Intelligence 360 Posts on SAS Blogs

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7 sessions worth starting with at SAS Innovate 2026
With SAS Innovate 2026 approaching, it’s a good time to step back and look at what this year’s agenda says about the state of data and AI. As in any year, speakers and presenters will cover a wide range of topics, from platform fundamentals to emerging ideas just entering production. [...]
Rethinking how we build modern marketing
This is the final post in a five-part blog post series that delves into modernizing marketing strategies through the integration of advanced marketing platforms. I had the pleasure of interviewing Shaun Memon of Munvo for this series, where we discuss a wide range of topics, from fragmented MarTech stacks, first-party [...]
Building modern marketing journeys
This is the fourth in a five-part blog post series that delves into modernizing marketing strategies through the integration of advanced marketing platforms. I had the pleasure of interviewing Shaun Memon of Munvo for this series, where we discuss a wide range of topics, from fragmented MarTech stacks, first-party data [...]
La IA puede tomar decisiones rápidas, pero ¿se puede confiar en ella?
Cada día, la IA toma decisiones que determinan vidas, industrias y el futuro. ¿Pero podemos confiar en esas decisiones? Las organizaciones están haciendo grandes inversiones en IA, y eso está cambiando la forma en la que se toman las decisiones. Pero sin resultados claros y un valor demostrado, invertir en [...]