Customer Intelligence 360

SAS Customer Intelligence 360 is a marketing technology (martech) platform allowing brands to construct and manage customer journeys across all engagement channels in a flexible and secure manner. Key features include:

  • Data Collection
  • Profile Creation
  • Audience Management
  • Journey Orchestration

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The power of personalization elevates the customer experiencePersonalization has become the cornerstone of the customer journey. It’s the difference between a one-size-fits-all approach and a tailored experience that resonates on a personal level. These three organizations are mastering the art of delivering exceptional customer experiences with SAS® Customer Intelligence 360. The Nature Conservancy: Improving donor communications The [...]
Is your CDP living up to its promise?Has your organization invested in a customer data platform (CDP) only to find that it's not living up to its promise? You're not alone. In fact, Digiday reports that only 10% of marketers who have a CDP believe it’s fit for purpose while an even smaller amount (1%) feel certain [...]
4 ways the crumbling cookie could improve customer experienceWell, there's another plot twist in the Google third-party cookie deprecation saga. After years of banter and shifting deadlines, Google has decided to abandon its plans to phase out third-party cookies from Chrome. What does this mean for marketers? Even though third-party cookies aren't being removed, Google is planning to [...]
Ten commandments for building digital relationships from Jyske bankDigital banking, big tech and data privacy are all contributing to a shift in the Scandinavian banking scene, according to Tom Palving, Center of Excellence Lead for Digital Communication and Sales Loyalty at Jyske Bank. As a result, says Palving, traditional banks are facing a number of challenges, including: Customers [...]