Customer Intelligence 360

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SAS Customer Intelligence 360 is a marketing technology (martech) platform allowing brands to construct and manage customer journeys across all engagement channels in a flexible and secure manner. Key features include:

  • Data Collection
  • Profile Creation
  • Audience Management
  • Journey Orchestration

Customer Intelligence 360 Posts on SAS Blogs

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Building modern marketing journeys
This is the fourth in a five-part blog post series that delves into modernizing marketing strategies through the integration of advanced marketing platforms. I had the pleasure of interviewing Shaun Memon of Munvo for this series, where we discuss a wide range of topics, from fragmented MarTech stacks, first-party data [...]
La IA puede tomar decisiones rápidas, pero ¿se puede confiar en ella?
Cada día, la IA toma decisiones que determinan vidas, industrias y el futuro. ¿Pero podemos confiar en esas decisiones? Las organizaciones están haciendo grandes inversiones en IA, y eso está cambiando la forma en la que se toman las decisiones. Pero sin resultados claros y un valor demostrado, invertir en [...]
How AI and marketing analytics are revolutionizing customer experiences at Macy’s
Leading brands like Macy’s prioritize creating meaningful, personalized customer experiences driven by data and thoughtfully orchestrated marketing decisions. Macy’s focus centers on customer obsession, which fuels its drive for customer loyalty and sustainable growth. Marketing analytics and AI serve as the foundation for a successful marketing decisioning journey underpinned by [...]
Deploy offers and activate segments in real time across channels
This is the third in a five-part blog post series that delves into modernizing marketing strategies through the integration of advanced marketing platforms. I had the pleasure of interviewing Shaun Memon of Munvo for this series, where we discuss a wide range of topics, from fragmented MarTech stacks, first-party data [...]