Customer Intelligence 360

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SAS Customer Intelligence 360 is a marketing technology (martech) platform allowing brands to construct and manage customer journeys across all engagement channels in a flexible and secure manner. Key features include:

  • Data Collection
  • Profile Creation
  • Audience Management
  • Journey Orchestration

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AI와 마케팅 분석으로 고객 경험을 혁신한 Macy’s

세계적인 브랜드 Macy's는 정교하게 설계된 데이터 기반의 마케팅 의사결정을 통해 개인 맞춤화 형태의 유효한 고객 경험을 창출하는 데 집중하고 있습니다. 이 글은 SAS Thought Leadership, Editorial 및 Content 팀의 Amy Dyson의 글을 번역한 것입니다. (영문 링크) Macy’s는 '고객 중심(Customer Obsession)' 전략을 기반으로 고객 충성도와 지속 가능한 성장을 추진하는 기업입니다. 마케팅 [...]

What’s next for customer engagement

Customer engagement is entering a new era that’s evolving very quickly. And it’s not defined by more messages or channels – it centers on intelligence, autonomy and trust. As organizations rethink how they connect with customers, a new model is emerging: engagement that predicts, learns and acts with purpose. In [...]

AI and decisioning: The dynamic duo marketers need now

Rules-based decisioning engines (also known as enterprise decisioning applications) have long been a mainstay for marketers. These applications automate marketing actions using predefined business rules. When the decision is executed as part of a marketing campaign, specific conditions defined in the rules will trigger actions without requiring manual segmentation or [...]

7 sessions worth starting with at SAS Innovate 2026

With SAS Innovate 2026 approaching, it’s a good time to step back and look at what this year’s agenda says about the state of data and AI. As in any year, speakers and presenters will cover a wide range of topics, from platform fundamentals to emerging ideas just entering production. [...]