Customer Intelligence 360

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SAS Customer Intelligence 360 is a marketing technology (martech) platform allowing brands to construct and manage customer journeys across all engagement channels in a flexible and secure manner. Key features include:

  • Data Collection
  • Profile Creation
  • Audience Management
  • Journey Orchestration

Customer Intelligence 360 Posts on SAS Blogs

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The marketing decisioning gap: Why ‘next-best action’ is harder than it sounds

Decisioning is now core to how marketers compete. Nine out of 10 marketers have seen increased ROI through personalization strategies and consumers are 80% more likely to purchase from companies offering tailored experiences, according to DemandSage research. And the market is voting with its budget. According to Grand View Research, [...]

AI와 마케팅 분석으로 고객 경험을 혁신한 Macy’s

세계적인 브랜드 Macy's는 정교하게 설계된 데이터 기반의 마케팅 의사결정을 통해 개인 맞춤화 형태의 유효한 고객 경험을 창출하는 데 집중하고 있습니다. 이 글은 SAS Thought Leadership, Editorial 및 Content 팀의 Amy Dyson의 글을 번역한 것입니다. (영문 링크) Macy’s는 '고객 중심(Customer Obsession)' 전략을 기반으로 고객 충성도와 지속 가능한 성장을 추진하는 기업입니다. 마케팅 [...]

What’s next for customer engagement

Customer engagement is entering a new era that’s evolving very quickly. And it’s not defined by more messages or channels – it centers on intelligence, autonomy and trust. As organizations rethink how they connect with customers, a new model is emerging: engagement that predicts, learns and acts with purpose. In [...]

AI and decisioning: The dynamic duo marketers need now

Rules-based decisioning engines (also known as enterprise decisioning applications) have long been a mainstay for marketers. These applications automate marketing actions using predefined business rules. When the decision is executed as part of a marketing campaign, specific conditions defined in the rules will trigger actions without requiring manual segmentation or [...]