This is the fourth in a five-part blog post series that delves into modernizing marketing strategies through the integration of advanced marketing platforms. I had the pleasure of interviewing Shaun Memon of Munvo for this series, where we discuss a wide range of topics, from fragmented MarTech stacks, first-party data [...]

This is the fourth in a five-part blog post series that delves into modernizing marketing strategies through the integration of advanced marketing platforms. I had the pleasure of interviewing Shaun Memon of Munvo for this series, where we discuss a wide range of topics, from fragmented MarTech stacks, first-party data [...]
The post Building modern marketing journeys appeared first on SAS Blogs.

Building modern marketing journeys

Cada día, la IA toma decisiones que determinan vidas, industrias y el futuro. ¿Pero podemos confiar en esas decisiones? Las organizaciones están haciendo grandes inversiones en IA, y eso está cambiando la forma en la que se toman las decisiones. Pero sin resultados claros y un valor demostrado, invertir en [...]

Cada día, la IA toma decisiones que determinan vidas, industrias y el futuro. ¿Pero podemos confiar en esas decisiones? Las organizaciones están haciendo grandes inversiones en IA, y eso está cambiando la forma en la que se toman las decisiones. Pero sin resultados claros y un valor demostrado, invertir en [...]
The post La IA puede tomar decisiones rápidas, pero ¿se puede confiar en ella? appeared first on SAS Blogs.

La IA puede tomar decisiones rápidas, pero ¿se puede confiar en ella?

Leading brands like Macy’s prioritize creating meaningful, personalized customer experiences driven by data and thoughtfully orchestrated marketing decisions. Macy’s focus centers on customer obsession, which fuels its drive for customer loyalty and sustainable growth. Marketing analytics and AI serve as the foundation for a successful marketing decisioning journey underpinned by [...]

Leading brands like Macy’s prioritize creating meaningful, personalized customer experiences driven by data and thoughtfully orchestrated marketing decisions. Macy’s focus centers on customer obsession, which fuels its drive for customer loyalty and sustainable growth. Marketing analytics and AI serve as the foundation for a successful marketing decisioning journey underpinned by [...]
The post How AI and marketing analytics are revolutionizing customer experiences at Macy’s appeared first on SAS Blogs.

How AI and marketing analytics are revolutionizing customer experiences at Macy’s

This is the third in a five-part blog post series that delves into modernizing marketing strategies through the integration of advanced marketing platforms. I had the pleasure of interviewing Shaun Memon of Munvo for this series, where we discuss a wide range of topics, from fragmented MarTech stacks, first-party data [...]

This is the third in a five-part blog post series that delves into modernizing marketing strategies through the integration of advanced marketing platforms. I had the pleasure of interviewing Shaun Memon of Munvo for this series, where we discuss a wide range of topics, from fragmented MarTech stacks, first-party data [...]
The post Deploy offers and activate segments in real time across channels appeared first on SAS Blogs.

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